Empowering Our Community Into a New Era

on Feb 21, 2013 in Uncategorized

This post is also available in: Spanish

In today’s world, you cannot succeed if you are not “connected” and can “access” the internet. The use of this technology has contributed to the professional advancement of Californians and facilitated access to:

  • Educational programs
  • Health Programs
  • Job Search
  • Social networks

However only 58% of Latinos have Internet access and the percentage of Latino immigrants who only speak Spanish is much lower than 46%! Our Latino community has fallen behind in the use and access to the internet. Not because they want to, but because many cannot afford, the premiums for home use.

For that reason Visión y Compromiso developed the campaign: “Empowering Our Community Into a New Era.” The goal of this campaign is to inform our community that Comcast recently announced its collaboration with the US Department of Labor, through the program Internet Essentials. A project that offers high-speed internet at low cost, and free computer classes and low cost computers to families with children who qualify for free or reduced lunch at school.

CONFERENCIA 7_editedIn September 2012; during the Northern California Conference for Promoters and Community Health Workers that took place in Berkeley CA, Vision y Compromiso announced the start of the campaign and the opportunity to enter the contest to win 3 Microsoft integrated computers. Advocates winners were; Imelda Castellanos- Stanislaus County, Eliezer Guerrero – Alameda County and Lourdes Ochoa – San Mateo County. The winners received their computers were awarded in the presence of the members of the committee in their respective regions.  Promotores in attendance (who represented 17 counties) received materials and brochures in order that were distributed throughout their communities. For the duration of the contest, the Promotores were able to reach more than 2600 people. 


As part of this campaign, 3 Promotores in Salinas, Fresno and Modesto were hired and trained in order to inform the community about Comcast’s program. These three Promotores carried out presentations to groups and set up information tables in different areas that are frequented by the Hispanic community of low income. In some neighborhoods, the Promotores knocked on doors. More than 1,000 families learned how they could have affordable internet access at home for only $ 9.95. Families also received information on free computer classes in their area and the ability to buy a computer at the low cost of $ 149dls.

Vision and Compromiso thanks Comcast and appreciates the opportunity to collaborate on this project that got more than 6200 families informed, spread the word about the benefits of being “connected” and that there are options available to help feed our families. We are working towards a healthy and dignified life for our Latino community!